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Nespresso: Time To Wake Up.
Creative Direction
Problem
Even though many coffee pods can be recycled, the production of them and their packaging can create greenhouse gases and lots of waste that end up in waterways and oceans.
Insight
Every cup of Nespresso coffee is carbon neutral, with 100% renewable energy in factories, having achieved carbon neutrality for both business operations and product life cycle in 2022.
Solution
Showcase how each pod is responsible within the enviroment and that Nespresso is a leader for carbon neutrality in the industry.
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