Heineken: Got The Bottle?
Creative Direction | Producer

Problem

40% of young people report being anxious about socialising with people, one-third say they don’t know how to make new friends, a study by the Prince’s Trust found.

Insight

Having a social prompt is a great way to get you started, getting out of your own head and connecting with others.

Solution

Utilising the bottom of beer caps to create a light-hearted dare game that encourages you to have some spontaneous fun. This isn’t “dutch courage”, it’s to see if you’ve got the bottle.