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Cineworld: Football Just Got Bigger.
Creative Direction
Problem
Cinemas are struggling to get people in, with Cineworld’s revenue dropped by nearly 59% with 25 locations set to close.
Insight
Large crowds always gather for the footie, but watch it on a small screen.
Solution
Cultivate football fans by showing the game on the BIG SCREEN, paired with a guerilla campaign playing with scale.
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