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ASH: Vaping, It's Not A Good Look.
Creative Direction

Problem

5.6 million adults in Britain vape, with a reported 38%

of 18 year olds having tried it.

Insight

For 18-25 year olds, the way they look is important, to friends, lovers and strangers. However, when you vape, a cloud of smoke totally

overshadows your appearance.

Solution

Showcase how the absurdity of being totally engulfed in smoke is

not a good look for your image.

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ASH BILLBOARD.jpg
ASH TEMP ASOS.jpg
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